Chocolate Bon Bons * Has both mattes and shimmers * 16 shades * Mostly browns and beiges(neutrals), 4-5 other colours (purple, navy, fuchsia, pink, peach)

Totally Cute * Both mattes and shimmers * 9 shades * 6 bright shades, 3 neutrals.

Natural Matte Eyes * Only mattes * 9 shades * All neutrals

Natural Eye Neutral * Both shimmers and mattes. * 9 shades * All neutral, 1 gold and 1 metallic pink-bronze.

It all comes down to what you personally want; Chocolate Bon Bons has a lot of browns and beiges, but you'd get the most bang for your buck; Totally Cute has bright colours, which could be fun to experiment with, especially now that it's summer; Natural Matte Eyes is all matte and neutral, so it's perfect for natural everyday looks; Natural Eye Neutral has a mix of shimmer and mattes, you could create both day time and night looks.

Personally, I'd like the Too Cute palette just because I don't own many bright colours and would like to experiment a bit. Second in line would be the Natural Eyes Neutral for it's versatility, but I know I own a lot of neutrals and gold.