What scam is so normalised that people don’t even notice?

2008-2012 JC Penney's sales data

Year-over-year comparable store sales by quarter after implementation:

They pulled the plug before Q4 to preserve what holiday season sales they could.

This wasn't a situation where there was an initial dip followed by a rally. Not only was there an initial dip, things were trending from bad to worse and they bailed to avoid bankruptcy.

/r/NoStupidQuestions Thread Parent