Back in the day, if you wanted coffee, you went to your local coffee shop. Sometimes the coffee was good, sometimes not. Sometimes those sold doughnuts, sometimes not, and sometimes the doughnuts were good, but mostly not.
Along came Tim Hortons. Basically most Canadian towns' first nationally branded chain of doughnut/coffee shops. Back in the day, pre Starbucks and the whole exotic coffee craze, knowing you were getting a decent cuppa every time was a huge thing. So people would go there, and they would eat those delicious -DELICIOUS!- doughnuts.
Time goes on, and the coffee craze meant Timmy's coff wasn't such a big deal anymore -there's better available all over the place. But we still had those DOUGHNUTS! Or did we?
Tim's got sold to an American consideration who did the usual penny pinching cost cutting crap and suddenly we were faced with partially cooked donuts being shipped from a central location and reheated at the point of sale. Terrible.
During all this, the advertising geniuses successfully linked Tim Horton's to Canada itself and for some reason Canadians kinda went along with it. But with quality gone down so bad and so many other choices now available, Tim's is sinking. New management has no idea how to reverse this course, so they keep hammering us with how CANADIAN Tim Horton's is.
Old habits die hard, and Tim's will stick around for a while longer yet, but unless something drastic happens, its days are numbered