It's also naturally rewarding to knowingly do something that's good. That's why humans produce oxytocin when we take care of our loved ones. Vasopressin and the Neurogenetics of Parental Care30551-2.pdf) + Oxytocin enhances brain reward system responses in men viewing the face of their female partner
Drug addiction naturally diminishes this, so does refusing to help the ones you take care of because the brain isn't getting any positive feedback. No wonder why we live in a drug addicted society created by big pharma & our governments. No wonder why men were taught that toxic masculinity made them strong. Corporate greed's a helluva drug. They'll do anything to put profit over the rest of humanity.