Fully serious: Hook's entrance music being an old, gritty Action Bronson joint is perfect to top off all the meme buzz and translate it to TV. The demurred guitar sample, noir lighting and less bombastic tone kind of forces the viewer to focus full attention on Hook. You want the mystique to shine and the theme does that.

You have this wonderful quiet build to get an appreciative pop and then when he's out, you're hearing Action Bronson - one of NY's finest mixtape kings - serenade a man who's hailed just from "St Mark's Place" -- not Manhattan, Brooklyn, not his birthplace in Long Island.

There's a huge wink-wink-nod-nod in that: if you've actually lived in New York proper and know the city, you would find anyone growing up on St Mark's to either be probably a rich kid (Hook's dad is a wrestling legend, this checks out) or lying, because St Mark's Place is the single weirdest block in Manhattan. It's the type of place your boomer parents would find "unsafe" and in the 80's, was definitely filled up with as much drugs as the rest of the East Village. But anyone who's lived or been around EV for at least the last 15 years knows its the most cleaned-up, gentrified place in the entire city.

It's an oft-visited tourist attraction. It has shops that have been there for 50 years, it has iconography like 88-90 (the Led Zeppelin tenements) that will live on forever, but... like... very few people live there permanently. It's always dirty, always filled with drunk/high college or high school kids, or, in the gentrified spots, is where rich Asian students from all over the city hang out (dessert spots, ramen, dim sum and of course, for those who know, Udon West).

Hook's entire package was built for Gen Z/baby millennials and New Yorkers, in that order, and for that, I love him, but it all starts with smart entrance music.