Who was more Popular, Jordan or Lebron?

Not really to the extent that Jordan was. You also have to consider the context of the times. Jordan was the first NBA player to reach a global audience.

I remember reading a passage in a book called "Playing for Keeps" - it's about Jordan and it talks about how people in Asia, Europe, and Africa knew who Jordan was and wore his jersey.

He was the first player to popularize shoes on a global level. Fans and players didn't really care about what kind of shoes they wore before. That entire culture that's pumping today is a result of Jordan's influence on sneakers.

Chuck once said how he's never been around a celebrity who attracts as much attention as Jordan. He talked about how they were playing pool one time and they had to rope off the area because there was a crowd of people there and they were just staring at Jordan.

/r/nba Thread Parent