Game IP is dying = Create game for long time fan of the series.

New game is much more sucessful than anticipated and brings in a ton of new audience.

Create next game in a misguided attempt to cater to new audience in the hope of repeated runaway success.

It's not that hard to understand. Ono just completely misunderstood what people wanted out of a new Streetfighter game and Capcom have nobody to contest their usual greedy ways and so they thought that they could get away with whoring the game out and locking half the fucking content away in expensive ass DLC. It's only partially Ono's fault, SFV's entire production is a crock of shit.