In an intangible way, he's earning them 100-200k extra eyes when he streams their game. But more immediately, NoPixel requires a minimum of $15 dollar per month donation to APPLY to be in the server. You can also donate higher ammounts up to $300 dollars per month. Without a doubt, if you think about the degen frogs and oilers who would normally spend that money on XQC donations, they're likely spending that on trying to get into the server to play with their juicer. I would not be surprised if NoPixel has earned 100k+ in donations from juicers in the past few months.

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Ultimately, they want him to keep playing on the server for the money. He's objectively one of the worst roleplayers on the server, and insanely toxic, and has a cancerous community that goes and spreads toxicity to anyone who conflicts with his character, but Koil is selling his soul to the devil for that sweet sweet moolah