Earlier this week, YouTube quietly announced a policy change to its treatment of videos targeted toward minors and young children. The video platform says it will now remove all content that contains “violent” or “mature” themes if it is targeted toward kids, either through the title of the video, its description, or the accompanying tags.

Going forward, YouTube says this type of content “will no longer be allowed on the platform.” Prior to this change, YouTube was age-restricting such videos, but now it’s going a step further to help clean up the platform and make it a safer place for children amid intense regulatory scrutiny and nonstop criticism of its executive leadership.

Took long enough.