They're purposely conflating healthy masculinity with toxic masculinity to confuse their viewers. Toxic masculinity goes hand in hand with male dominance, homophobia, misogyny and domestic violence. By changing the definition of toxic masculinity, they're trying to shut down any discussion about it. They want their viewers to consider it just more wokism from the left.
When the primary objective is to shield the richest among us from paying their fair share of taxes, the right needs to maintain this us vs them culture war mindset to hold onto their voters. They must be made to feel their country is being taken away from them. This is poison for our democracy.