DADI is not a big company.
It's a failed marketing company run by Chris Mair (DADI+ Ltd) which began in 2013. (www.wearedaddy.com)
They have now relaunched DADI as some form of blockchain implementation of open-source web services.
As a rule I stay away from ICOs that try to appear 'bigger' then they are and promise lots of things with no real backing.
I'm not comfortable with the DADI/RAI partnership. I bought into RAI partly because of it's logo - Do one thing, do it well.
Now it's being lumped in with an unproven ICO run by one of the team. Looks like nepotism and doing things for the sake of it. Chris Mair stands to gain a lot even if RAI goes under. Less incentive to help RAI work well.