And this hilarious statement is directed at historically-skittish marketers more so than the users who're in that thread:

there’s no better place to get honest answers and gauge consensus, than on Reddit.

This here reiterates the $alivating interest Huffman and others have hinted at in prior interviews with regard to the makeup/ beauty game (a big freakin' deal on YT and Instagram):

the very best drugstore mascara

That polling feature an important one in reddit's view. I'd be looking at who exactly is in the comments heaping praise all over the place. I've caught very odd accounts in these announcement threads before. The top commentor in that recent Bill Gates AMA, for instance, I believe, might be one of those. That account went overboard with their reddit-isms, also slipped up early in their 7mo account history.