I appreciate your comment. Very insightful and I do agree with you about Content being King -- However, I don't agree that every sales rep needs to follow a coaching/master mind or influencer approach. It seems every article about sales in the modern world is about providing content. Yet, sharing consistently doesn't give people a reason to share your content.

I've shared value, provided case studies, etc. I've featured my agency's work and of course, our marketing attracts inbound leads. I use hashtags always. It's not a "problem" that I'm in sales, nor is it a tired approach to include question-based selling.

A company or contact could be a great fit on paper, has budget -- yet may not be qualified unless you get them on a call -- For example, I could try to connect, share content, comment about their interests... get into a flowing conversation.. but no CEO or decision maker (who is busy) wants to chat in the linkedin messages back and forth. You could go through all of that only to have wasted so much time in the end, with no sales! haha, Just the nature of sales I guess, essentially pure luck and being in the right time of place.