What does it tell me? That macro tech trends of tech giants wagging their dicks and being greedy assholes are shitty for small businesses. But I will also adapt and figure it out and reach new heights as I have always done. You on the other hand think 2:1 at 20k is some huge achievement (ps. if you were less of an asshole I would agree it is) ... you seemingly have little understanding of real business at scale and how a 2x-3x in less than a quarter could put insane pressure on a fine tuned process that was built up over 4 years. Many DTC companies are in the same boat as me, some will die, some will adapt... I hope to be in the latter cohort. But sometimes it's fun to talk shit on the internet and bitch about the tech oligarchies that hold economies hostage with their anti trust monopolistic blood lust. I've done well with facebook ads. I'm just saying the last 4-6 months have changed the game more than the last 3-5 years. You need to tape the definition of hubris on your wall while you grind out your paltry 2:1 at 20k rev