This is the best tl;dr I could make, original reduced by 85%. (I'm a bot)

"Twitter could give them a real-time element to search." The Twitter history, the time-line - that's an irreplaceable asset that Google doesn't have and cannot use without Twitter's permission, this guy says.

The deal with Google can be seen as a test - if Twitter makes Google search better, and Twitter can generate meaningful revenue by selling ads via Google/Doubleclick, then Twitter becomes much more attractive for Google.

When Twitter users receive a direct message on Twitter, it can feel more important than other messaging platforms because that message is coming from someone with a public profile who may be more important or more famous than you, my man argues.

Extended Summary | FAQ | Theory | Feedback | Top five keywords: Twitter^#1 Google^#2 more^#3 message^#4 search^#5

Post found in /r/technology, /r/realtech, /r/DailyTechNewsShow, /r/technews and /r/geekdays.