I've found Coastal Scents to be extremely different than Morphe. they even swatch worse. i'm just saying because /u/huevs is simply being downvoted for stating their opinion, which is that they like Morphe. not everyone can afford or wants to buy palettes as expensive as Charlotte Tilbury or Tom Ford or Viseart. Morphe gets the job done. why does it matter if it was private labeled? sure, it's not authentic and original as say a Viseart palette but it gets the job done and performs well for a lot of people. I for one hate Nyx eyeshadows and I know some people love them. I don't go telling them "oh i think you're wrong, Nyx is a drugstore brand therefore their shadows are just bad." it's such a subjective thing IMO. just because a brand is high end and costs an arm and a leg for a palette doesn't mean it's superior. it means that yes, it's high end, and for the people who can afford it and want to invest in it that's awesome, but for a lot of people, Morphe performs great and is affordable. and this is coming from someone who owns Morphe, Charlotte Tilbury, and Viseart shadows..