BRAND IDENTITY //

Alex Pawlowski is slowly-unfolding musical enigma. Known for his spell-binding DJ sets, he stands by his mantra of wanting to make art that is beautiful as it is painful. Intuitively picking up on the moods of the audience and the emotional atmosphere, he delivers melancholic music that inspires happiness.

“Music is a confession of the soul, one that reverberates amongst a generation experiencing any form of turmoil.” Pawlowski understands that the job of the artist isn’t to simply deliver whats hot today, but what’s necessary for tomorrow.

“I want to make music that enables us to find ourselves and lose ourselves at the same time — the idea of the strongest light in the darkest places has a mystical fragility and beauty to it.” In this high speed future filled with turbo capitalism, the desire to heal the emotionally amputated is scarce amongst our generation of artists today.

Intended on creating for the public instead of the critic, only time will tell what’s in store for this nocturnal persona.