My budget is 60-70k for a daily driver, but if I can get a reliable used car for less than half that I won't say no. For me it's a combination of the two, but within reason. I'm not hardcore trad, but I do appreciate the principles behind the aesthetic and I've noticed my city fill with BMWs Audis and Mercs. While they're amazing cars, I want to limit conspicuous consumption in my life. I still have a lot to prove to myself career wise. Meeting contractors and potential tenants or property purchasers twice my age is interesting enough, I don't need to draw extra attention to myself pulling up in a luxury badge. The Ram 1500 really blends in well in my primarily blue collar city but can a comfortable truck be part of the trad aesthetic? I'm not a tradesmen so I don't use the box everyday, but I do get use out of it. If I were to switch to a new car, I'm leaning towards the Outback, or maybe a Volvo mid size. Is the new Lincoln Continental considered trad? For pre owned, but I'm not mechanically inclined so I prefer something certified and reliable. I split my time between the office and the various properties in our portfolio, so I need something beastly in lots of snow, with a great 4x4 system, and a comfortable and stress free drive. My city is not tight and congested, but the truck can feel big running errands.