Partly True - yet also missing the point completely.
Just because its branded doesn't mean its quality - yet fakes very rarely care about quality, their selling point is that they are cheap and look like the real thing. Ish.
Firstly its a knockoff, a fraud, a fake. Its almost certainly illegal for you to import them too.
I've been spending a chunk of the last few months organising a bulk kit order, looking into materials and costings etc. I've looked at the Chinese suppliers too and I'm finding their ranges are very much of a muchness.
What you're almost certainly getting - someone's in-house bottom of the range kit printed up to look like something else.
The "real thing" is almost VERY different. Ever done a 12 hour ride in cheap bibs? Then discovered the good stuff? Endura Equipe and Rapha get my vote - oh god the difference is massive.
They are comfy, amazingly so. They dont atop being comfy.
They will likely also last very differently.
I've bought knock off jersies before - didn't know any better at the time. Quality is good enough to use - but they dont compare to the real thing.
The comfiest jersey I've ever worn is an endura Equipe team issue (blanked out the riders name on the collar) Lycra sleeves and collar. Each panel is made of a completely different material, its like wearing a tailored suit (helps that the rider it was tailored for is almost exactly my build - did my research).
There's ways to get the high end stuff for sensible budgets. I tend to get last years surplus ex team kit. There's normally a surplus of the "lesser riders" kit sold off, still sealed, for fractions of new price.
Alternately there's always people like rock in the original link selling old stock.