DECA Ontario Provincials 2016 Case Study Outline (not my work, but a friend's)

You're the marketing manager of XYZ INC, a for-profit corporation which hosts business competitions for young hustler-wannabes. XYZ Provincials is a large province-wide business competition held annually in the Sheraton Hotel, located in the center of a large metropolitan city. The Sheraton Hotel is located next to the Eating Center, the 2nd largest shopping mall in the metropolitan area. 95% of the competitors partaking in XYZ Inc's Provincials are between the ages of 12 and 18, 25% of the participants actually give a shit about this competition, and 85% of the students have never taken a business-related subject in their high school. Also, 70% of the people who place in the competition are Asian. This year, XYZ INC's provincial competition had a turnout of over 2900 students. Each student was mandated to pay $100 dollars in order to participate in the event. During the last night of the competition, an award ceremony was held, and plaques were given to the Top 6 finishers of each category. The top 6 finishers of each category were then invited to a trip to Disney World with their friends, masked as another higher-level business competition to appease parents. Surveys report that 82% of all participants only came to the Provincials in hopes of going to Disney World. XYZ INC has decided to use Scantron(TM) cards to electronically process all written examinations during the competition. However, two days after the competition, when the scores of all participants were released, it was revealed that the Scantron(TM) electronic grader was misused, and the scores of almost all the participants in a specific category, the STDM category, were voided. Furthermore, due to the retardedness of XYZ INC, all Scantron(TM) cards were disposed after after the competition, because why the fuck not. It goes without saying that the participants of the STDM category are unhappy. Many have been demanding refunds for their entrance fee to the Provincials, and even more are demanding to be taken to Disney World. One particular competitor decided to Subtweet XYZ INC, a severe threat to the structural integrity of the XYZ organization. As the marketing manager of XYZ INC, it is now your job to clean up this fucking mess.