JACQUELYN CLIFFORD MARKETING EXECUTIVE

917-515-5102 [email protected]

EDUCATION

B.F.A. Photography, 2010 B.S. International Business, 2013 F.I.T. | NY, NY Digital Marketing General Assembly | NY, NY Google CMO Academy Columbia Business School | NY, NY GOOGLE CERTIFIED

SKILLS

Digital Marketing / E-Commerce Lifecycle Marketing Social Media Marketing Creative Direction

“Content is King, but distribution is Queen, and she wears the pants in the relationship.”

A big picture thinker with an eye for detail and a knack for making connections and providing value to the customer.

WORK EXPERIENCE

Marketing Henri Daussi/ September 2015 - present • Work directly under the C.E.O. to manage all aspects of the Henri Daussi brand including our national retail distribution, in store marketing, digital and e-commerce channels. Consistently meet and exceed sales goals. • Implement social media strategies such as influencer partnerships and paid strategies growing our channel referrals by double digit percentage points every year. o Partnered with Revlon, Breast Cancer Research Foundation, and Lisa Vanderpump. • Implement email retention strategies resulting in increased customer LTV. • Co-manage E-Commerce customer service with head of jewelry production. • Directly manage web development agency on a complete site overhaul launching late October 2018. • Work with creative agencies to make sure that Henri Daussi assets are always on brand. • Worked cross functionally with accounting and with developers to develop a proprietary affiliate network program. • Manage public relations resulting in placements in Us Weekly, Martha Stewart Weddings, Brides, How He Asked, and Flower Magazine. • Always treat my colleagues with respect and gratitude.