SRK gave more facial expressions in those three seconds of painting the other half of the red cross. Direction is as difficult as acting. You have to squeeze out the emotions and expressions in your actors instead of yourself. Control someone else. Guide them thoroughly, just like choreographers do, step by step. Not just stand behind a rolling camera. If this ad is actually directed by him, then I’m even more doubtful. It was nothing extraordinary, as Aryan is portrayed.

It took him 1 minute to tell a story about his brand’s logo. We got nothing about the clothing line itself. Choice of words is poor. What’s “dropping” on 30th April? That’s disrespecting your own luxurious brand....