Why do we feel obligated to chase the "Jack Daniels is not bourbon" stick every time someone throws it?

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SQUIRREL!!! 2 - Squirrel!
Only we can do that to our pledges 1 - My inspiration was this:
Jack Daniels NOT Bourbon NOT Scotch (2 videos in 1) 1 - If we could only ask someone at Jack Daniel's for the final answer. Maybe if we could get a definitive answer from the Master Distiller, we could end this once and for all. Currently, that is Jeff Arnet.

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