A complete culture shift is needed.

Emery was never going to do it.

Arteta has tried and fallen well short of doing that as things stand.

Muddled and broken recruitment planning. Signing young talent like Martinelli, but then bringing in ageing middle of the road pkayers like Luiz and Willian who won't push themselves or those around them.

Not learning from our mistakes of giving key players pushing 30 bumper contracts, regardless of whether we all wanted it.

Not sticking to the promise of if a player is within two years of their contract expiring and doesn't sign on, they're out.

Letting far too many players go for well below their actual value or what the market dictated.

Not securing players in key roles in the team. We all knew we needed a creative midfielder this summer, so to not bring one in at all was a shambles.

Leaving players out of squads when we can't afford to. Couldn't give a shit about Ozil anymore, but we've lost him, Ramsey, Mkhitaryan now and not replaced them at all. Their outputs creatively wee incredibly low, but to not replace any of them is pathetic.

Seemingly random firings at board and technical level. An anonymous owner. A hugely inexperienced manager (which I'm not blaming him for), a questionable technical director in Edu.