That's just pie-in-the-sky idealism, and that's now how the market works.

Are you suggesting that all the airlines collude to raise prices and cease overbooking policies? How would that be implemented, and who would enforce that?

Are you suggesting airlines cut the few remaining "frills" they offer? What "frills" are you referring to anyway? On-board entertainment? Meals? Water and coffee? If you're flying coach, frills are already virtually non-existant, and seats are already jammed together like sardines, so forget leg room and comfort. I don't know what else they could cut, so please clue me in.

Or are you somehow suggesting the government regulate overbookings and force them to keep prices low? How would that work? Would the government be responsible to bail out airlines if their policies negatively impact their profits?

Or are you suggesting that airlines slash executive salaries across the board while somehow retaining a strong leadership core and corporate accountability? How would they attract strong candidates for leadership positions if they can't offer salaries competitive with those in other fields?