New Ecommerce site, best way to make sales?

As others have focused on advertising and getting surfers to the site, I'll comment on the homepage visuals.

As it currently presents itself your site is awkward visually, and, it reveals its value proposition poorly. This will become a serious limitation when your first surfers arrive from (expensive) PPC or elsewhere.

Some specifics: • your logo occupies nearly 300 valuable vertical pixels on every page of your site, pushing the actual content and product imagery too far down. When the typical browser bar is added, nearly half of the typical user's screen space is consumed needlessly.

Correct this by re-making the logo with a horizontal aspect (shift the text to the right side, say), and, reduce the overall height to maximum of 120 pixels or so. It is a highly identifiable symbol, you don't have to make it gargantuan for people to recognize it.

• Tag Line In The Header - there needs to be a concise statement of the mission of the website, (or what peeps can expect to find within, or your value proposition) and it needs to be immediately visible when surfers first arrive - no scrolling to find it!

Way, way down the homepage, in what I first took to be the footer, you have the beginnings of what I'm talking about: "Trusted retailer of premium vaping, glass, apparel & accessories" - begin with that and refine it mercilessly.

• Oh, and LOSE the "Welcome to Kush Boutique" banner - there is no faster way to declare "I've never done this before" than to "welcome" a surfer. It absolutely labels you a newbie and engenders a lack of trust.

• And speaking about TRUST, where is your phone number, company address, name of the owner, and store location for the brick-n-mortar stores you talk about? The absence of this information will definitely damage your credibility and prevent product sales.

• The presentation order of the homepage divisions needs considerable re-work which is beyond the scope of this venue. I would suggest that you put yourself in the place of a prospective customer who has never heard of Kush Boutique, and then surf to your page - what do you want to see first, ...second, ...third and so forth. I submit that it will be far different than what is present now.

Best of luck, Dennis

/r/ecommerce Thread