It's really not a problem for the future of ardor that the greater majority of people are absolute morons having the time of their lives shilling for shitcoins or that ardor doesn't promote its blockchain because what will happen is anyone who's serious about building a business is going to build on ardor rather than some mickey mouse blockchain such as ethereum etc.

Effectively all the quality, slick childchains and serious ICOs will come to ardor. Through time even the morons will have to take note and begin to invest and a snowball effect will occur.

You just got to think one or two years in advance rather than get caught up in all the present day stupidity. Go read some of the other subreddits and you'll see they are full of people complaining about how all their roadmaps have been nothing but broken promises.

Also you need to know that blockchains open up their own worlds so in that sense it really doesn't matter what other blockchains are doing. There is no competition competing on the same field, no finish line or one winner either, all ardor has to do is make something worth using, and it has, and people will use it. It's really that simple.