‘Spectre’ and ‘Into Darkness’: How the Ghosts of Old Movies Become Bad Twists

This is the best tl;dr I could make, original reduced by 94%. (I'm a bot)

Every Bond fans sees the Blofeld twist coming, because Spectre is basically a reboot of all the old Bond movies where Blofeld led Spectre.

We've arguably reached a point in film culture where movie marketing is more carefully analyzed than the movies themselves.

Why make a mystery out of something obvious? Would you remake A Nightmare on Elm Street and announce the lead was playing a shadowy figure named Frederick Krugeman? Or a Batman movie where the hero is cast as "Bill Whine"? If the solution to the riddle you've based your entire movie around is "Exactly What You Thought It Was the Whole Time," then maybe it's time to propose an alternative.

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