It is called full body makeup

Little info below

If you’ve ever tried to haphazardly cover up a hyperpigmentation, age spots, spider veins, or mild stretch marks on your body with regular makeup, you know that the task is a bit futile. The color likely won’t match and the formula doesn’t always blend or adhere to your skin the same way it does to your face. Not to mention, it’s a quick way to run through an entire bottle of your favorite foundation or concealer.

Enter body makeup, which is specifically formulated for skin from the neck down. Keep reading to learn everything you need to know about how body foundation is different from face makeup and why it’s having a moment. Plus, we’re sharing pro tips for effortless application. (Spoiler: a good makeup brush makes a world of difference.)

What Is Body Makeup?
Body makeup is a foundation-like product developed for your chest, legs, arms, hands, and feet. Unlike face makeup, the best body makeup formulations are waterproof (or water-resistant) and grip onto your skin so the makeup won’t smudge, budge, or ruin your outfit. A touch of body makeup means confidently rocking your favorite short shorts or dresses without the worry of self-consciousness creeping in.
Why Is Body Makeup Trending?
If you’re tapped into the beauty scene, you might have noticed that makeup for legs and arms is having a moment. It’s not just body makeup enjoying momentum, though. Body care products are becoming increasingly popular. It makes sense when you think about it. Why should we only tend to a mere fraction of our skin when our body’s largest organ covers us literally from head to toe?
What Is the Point of Body Foundation?
Similar to face foundation, waterproof body makeup conceals imperfections for a more even-looking skin tone and texture. Think of it as a weightless, non-bunching alternative to pantyhose.
Arm and leg makeup is something you could wear every day, but it’s also a good option for special occasions like weddings, birthdays, big date nights, or really whenever the mood strikes. Body foundation quickly create an overall smooth-looking skin tone.