Here goes nothing. First post on the sub so I hope I don't disgrace myself.
A lack of predictability has its place, no doubt about it. But it's also worth considering that without 'predictable' shows that follow and codify tropes and tread the well-worth path of cliche, we wouldn't appreciate (or even have?) 'original' work, which is original in the sense that it deviates from the norm. If everything is original, nothing is - kind of.
Those are just two examples; more extreme would be Serial Experiments Lain, which is very unpredictable but isn't necessarily that popular...it's almost too far outside the curve.