Writing copy aimed at teachers

Hey, I’m a marketer and former teacher. Does the product come with curriculum? Is it a behavior management system or actual instructional materials?

IMO student engagement is a bonus but it can’t be the key benefit because essentially that would mean it’s a babysitter. Also, a ton of these companies think their product is engaging and then you give it to kids and they think it’s a snooze. So overdoing the engagement aspect is just going to seem like hype.

What teachers care about are activities that save them time on prep and clean up, group activities that require minimal supervision so they teacher can provide floating support, activities that not only support skill improvement but make that improvement easy to measure, activities that can accommodate multiple skill levels at once, activities that students can experience multiple times without losing novelty, activities aligned to common core (or whatever curriculum standards they’re evaluated against depending on where you are in the world).

/r/copywriting Thread