I own several "random" companies and AAPL. Some are in completely different sectors, and each has VERY different markets, customers, financials, employees, leaders, patents, services, etc. I also regularly run computations, analytics, comparisons, against each of these companies and others. One of my objectives is to increase the number of shares of AAPL I own. An interesting phenomenon has arisen around this objective and the results of my computations.

If I wanted to trade my AAPL for USDs, yeah, I'm down right now. That exchange rate sucks. Can't get as many USDs for my AAPL that I could have gotten at the beginning of the year.

BUT... if my objective is NOT to sell off for dollars, and instead I compare exchange rates to other investment opportunities, stocks, crypto, land, real estate... any and all... those exchange rates have barely changed at all. The factor for some has remained almost precisely the same to the nearest thousandths for months now. It's bizarre. My best guess is that we're observing macroeconomic effects of central bankers tampering with the valuation of the dollar, and big fund managers manipulating the markets.

TLDR; Ask yourself if you think Apple still produces valuable and likable products and services. Are they still making money? Do they have good employees? Are they innovative? Then, ask yourself what do you want... besides USDs, that you'd trade your AAPL stock for. Has that exchange rate changed? Do you need that thing or things right now?