They have 1/10th of the marketing budget of, say, Samsung.

And despite selling a lot more products, almost all of that budget goes to galaxies.

No only that, today's iPhones are technically superior to the whole competition on many metrics (manufacturing tech and folding the display, the SoC, the screen quality, panel latency, face ID tech, video quality from the camera, etc) even while ignoring the huge and distinct ecosystem advantages, that go from support, years of updates, to privacy and security features, to available superior accessories and companion devices (watch, tablets, etc.).

So you either go detailed here or stop making shit up. Oh, it's because of the jack? The adapter that no one gives a fuck and those that did already have one or can get it for cheap? Please.

Apple does things wrong, but that doesn't invalidate their gigantic advantages that put their products as the only choice that makes sense for those that can afford them.

And I shit you not, flagship iPhones are cheap devices for how important and relevant and above the rest they are. Apple wins, dev wins, users win.