This is the best tl;dr I could make, original reduced by 81%. (I'm a bot)

The operative words here are "On Facebook." The new service for Facebook's iOS app-initially embraced by the New York Times, BBC News, and several others-lets content publishers either sell ads against their own content or let Facebook sell them for a percentage of the take.

Hosting this content within Facebook will inevitably weaken the brand differentiation of the original publishers and elevate Facebook as the apparent content provider.

There's no indication whether or how Facebook intends to use this power to influence what content goes out, but clearly, this is a step toward Facebook taking over more and more of the distribution end of online content.

Extended Summary | FAQ | Theory | Feedback | Top five keywords: Facebook^#1 content^#2 Google^#3 online^#4 new^#5

Post found in /r/technology and /r/realtech.