Hood politics come 2nd, it's more about having that versatile / mainstream sound that the general population can rock with. If you're not making a sound that has the potential to be Universal you're not gonna blow up like u lookin for

Using demonic ass drill lyrics doesn't exactly hold niggas back but a lot of people won't like drill shit unless it's appealing in sum type of way. But like we're seeing from niggas like Sheff just going mainstream doesn't do the trick, these niggas gotta be okay with branching out and consistently releasing hard hitting tricks that have mass appeal. Then they needa keep tweaking and dropping shit till they release some fire, niggas really underestimate how much a basic track can go far. They just lacking that music video sauce / sound that's undeniably acceptable by most people