This comment just gave me a movie idea.

It's called Science Bitches.

4 female scientists try and host an educational science show called something like "Science matters"

The network says they aren't getting enough viewers and they gotta slut it up a bit. They wear sexy scientist outfits and change the name of their show to "Science Bitches." The 4 scientists at first give it a shot and try do to the same show they had been to doing just dressed up in sexy outfits. The ratings soar up and the network is happy. After a few weeks the show becomes so sexualized the 4 scientists decide they can no longer do the show in good conscience. Ratings have never been better but they resign and find a deal on another network to do their old show. They get tons of support as Science Matters returns and women come in droves to support them. The other network decides they want some more of that Science Bitches cash and cast four girls who are not scientists. These girls do more and more sexy experiments (dropping water balloons at different heights onto their white t shirts.) but it has very little scientific substance to it. Science Bitches is denounced by feminists and women every where while Science Matters is praised by professors, senators and educators everywhere.

After a month of both shows competeing against each other the interest in "Science Matters" starts to dwindle. They still are thought of favorably by all the great minds of the world but it's not enough. In another month the "Science Matters" hosts are told they have to improve their ratings or they are cancelled. The "Science Matters" scientists do all they can to increase interest that next month but again it's not enough and the show is cancelled. The movie ends with the Science Matters hosts in a bar drinking together in a depressed accepting their defeat kind of way. They hear a news report that all four of the "Science Bitches" hosts' just inked 50 million dollar deals and it's now the most watched progam in the history of television. In a deep, deep depression these four brilliant female scientists kill themselves. Almost everybody forgets their names and nobody remembers their shows. The few that do remember the show often mix their show up with "Science Bitches."