For those on mobile
Q: How were you inspired to begin your channel? Where did you start?
A: I actually started off on Tumblr. Back then, my girlfriend would frequent the site, and it looked curious to me. She suggested that I should just make my own account, and I did. But the thing is, I don’t care what other people are doing with their lives or their attempts to artificially create a visualization of their online personas, so I knew I wouldn’t be following anyone. Instead, I just opted to make a blog about pomade and the pompadour since I was in the process of growing my hair out. Faked it until I made it. Then expanded onto YouTube.
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Q: What inspires you and keeps you moving forward? Why are you passionate about it?
A: I’ve kept this things going primarily because The Pomp has been a great platform from which I can try out new business tactics and experiment on market influencing strategies on the general population. Am I passionate about hair and what not? Nah. Not really. I don’t really care much about it. I know a lot about it but that doesn’t mean I care much. It didn’t take much thought to fully analyze this market and understand the variables on product development.
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Q: What’s your favorite aspect of the beauty & cosmetics industry?
A: Favorite aspect? I actually find this industry extremely distasteful. I don’t mind so much the act of convincing people to buy things they don’t need — that’s just business. What I find disgusting is convincing people to conform to a Eurocentric standard of beauty — one that exoticizes the foreign and perpetuates beauty through conformity. And actually, come to think of it, I do have a favorite aspect of this industry. How basic it is — on every level. Its basicness allows it to connect to a large percentage of the general public (if not all of it), which in turn, allows me to gain access to that market base. It’s also run and influenced by pretty basic people which has allowed me to step into the forefront without much effort. In short, I like the industry because there’s a lot of money and influence to be reaped, but I have no respect for it.
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Q: What makes your brand unique from other beauty channels?
A: I don’t need to be a sellout and don’t care if this The Pomp thing ever falls through. I don’t rely on it financially and not part my main career path. Unlike everyone else, this allows me to speak my mind.
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Q: How do you organize/plan out your content?
A: I don’t.
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Q: What is your goal for your channel? Dreams?
A: My goal for The Pomp is to expand into the fashion industry and continue to wring this social media game for what it’s worth. It pays for my vices. My dreams are much larger than this YouTube stuff and have nothing to do with The Pomp.
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Q: Do you have any tips for others trying to break into the beauty industry?
A: If you don’t understand what I’ve been saying, then you can go ahead and try it. It’s not hard, but you’ll just be another sucker in this industry. Another blower to toot to their rhythm. But if you do get what I’m saying, come along — things are ripe for the picking.
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Q: What are your favorite beauty products or your go-to skincare regimen?
A: My mirror — it’s allowed me to see the best thing yet.
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Q: What products are you currently using on a daily basis?
A: Shear Revival Crystal Lake with a dab of my own good looks.
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Q: What’s your personal style?
A: Minimalist
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Q: What’s your favorite brand and why?
A: A.P.C. because it’s ‘hysterically normal’ and out of the price range of most these other basic market influencers, so I don’t get associated with them.