You'd think it would but the general public spending habits on everything weed included would suggest otherwise.
People would rather cheap than quality in so many ways, buying trends and names. Look at furniture for example, it's all cheap particleboard now or something from Ikea.
Good weed should sell itself but people would rather buy what's popular because they heard cookies in a popular rap song. Guess not enough people are listening to Mac Dre, he was all about that Champagne!
We don't even get to see the weed before purchase how can it sell itself? This sub and the community sharing their experiences is such a small segment of the total purchasing power that MMJ patients as a whole wield.
It's basically 7-11 with weed. No matter the product being sold, being good at business is something entirely different. Trulieve excels at operating a business in that sense. Often the best quality products in many categories fall to the wayside and can't compete with lesser quality products due to the business component and not having the business savvy to present that product to the customers adequately enough to take hold of market share.
Or simply, the customer doesn't care enough to support it and they can't compete within a business landscape.