Customer service, Europeans need to understand how the U.S. approaches customer service. That outlook isn’t “the customer is always right,” but it is make customer service available and useful.

I fucking hate dealing with European companies, especially small to midsize ones that compete in U.S. and global markets. These companies only provide support in European business hours and they only provide support by email or live chat.

Live chat during European business hours is not exactly work-hours in the U.S., and for companies that sell business solutions, email-based support is worthless because it can take a day to hear back, and then a day for each back-and-forth. We needed our technical issue resolved right away, when it happened, not a week from now.

I know that Europe has a very different way of thinking about customer service compared to the U.S., we expect businesses (except banks) to be open early and late, there will be after hours and weekend phone support, businesses will offer support plans and tiers to buy better support (both as subscriptions and onetime options), and more customer-focused generally. But if a company is going to try to get customers in the U.S., then it will benefit them to have customer service that meets the expectations and needs of those U.S. customers.