imo i think the big 3 will always be these 3 companies. they were all there when k-pop was beginning and helped it develop to where it is today. they’ve produced some of the most successful groups. people argue that big hit is going to replace yg but i honestly don’t see that happening. if anything big hit is only starting and have rly only produced 2 successful groups which is not a lot compared to the big 3. only time can tell how the company will do in the future which so far is in the right direction. however i believe the big 3 now (jyp, sm, yg) will always be the big 3 considering their impact on the industry. the big 3 isn’t only abt how much money the company makes but also their influence.