I'm starting to see another reason for /u/etheroll to be hesitant in expanding this project through marketing at any point. Many more players will inevitably also mean many more support tickets, which in this 24/7 racket will need to be dealt with sharpish. No way he can do this alone at all times if he also wants to enjoy a life, which means hiring support will be necessary - but bringing people on board is a huge risk. No gambling service will survive or thrive if they have the support reputation that btc-e had.

All in all, the theory that was spread around here that /u/etheroll bit off more than he can chew seems to make sense.