James Ayotte attempting to pay to remove Reddit posts about him

can anyone explain briefly who he is (ok, coach for bikini competitors) and what he did? I googled him and all I saw was the WaPo article that I'd glanced over months ago but never read:

Neggy Shelton had been struggling to finish her 2½-hour workouts, subsisting on performance-enhancing drugs and an 890-calorie meal plan detailed by her coach, James Ayotte. “I’m very low energy and sometimes I have dizziness,” she messaged.

“No problem Do ur best,” Ayotte responded. “Just dont cheat on diet!”

Two days after the exchange, Shelton was found unconscious in her Ashburn, Va., apartment with a dangerously low blood glucose level, according to medical records reviewed by The Washington Post.

is that what this is about? and if so, does he think having posts removed from reddit will do anything when there's an article in the washington post? and does he think if someone accepts the money, there won't be a sea of copycats posting some stuff on reddit so he pays them to remove the posts as well? or is he just hoping all posts will get removed and not actually send the money?

/r/gymsnark Thread Link - reddit.com