Egoism is a philosophy concerned with the role of the self, or ego, as the motivation and goal of one's own action. Different theories of egoism encompass a range of disparate ideas and can generally be categorized into descriptive or normative forms. That is, they may be interested in either describing that people do act in self-interest or prescribing that they should. Other definitions of egoism may instead emphasise action according to one's will rather than one's self-interest, and furthermore posit that this is a truer sense of egoism.
In ethical philosophy, utilitarianism is a family of normative ethical theories that prescribe actions that maximize happiness and well-being for all affected individuals. Although different varieties of utilitarianism admit different characterizations, the basic idea behind all of them is, in some sense, to maximize utility, which is often defined in terms of well-being or related concepts.
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