Same as the 'I don't agree with what you are saying, but will defend to the death your right to say it' crowd whenever free speech is used to defend hateful speech.

In the cases when the hate speech is obviously harming someone else, and you ask them whether or not they will defend the rights of people targeted by the hate speech. Answer? Crickets...

Both are pretending to be tolerant while absolutely defending/allowing intolerance. They don't actually care about free speech (nor do they disagree with it), and they don't actually believe all lives matter. The only thing goal they have is to shut down all discussion about their borderline (sometimes outright) fascist views