"How can we win converts to our music-loving audio pursuit?"

The truth is that it's totally doable, but at a cost you're not willing to pay. First, sit down and read Thorstein Veblen. Second, think hard about wine snobs. Third, admit that, by and large, the people who disdain audiophiles are right - i.e. overwhelmingly audiophiles are ridiculous just like wine snobs are. It's not an issue of whether or not wine dorks can actually taste all the things they say they can; it's that they can't prove it and they insist it's enjoyable beyond any reasonable comparison. It's a situation that is ripe for abuse and is in fact rife with abuse.

Think about other pursuits like fast cars, painting, or rock climbing. The people who enjoy these things are in a poor position to claim they're experiencing something other people don't get. I mean, anyone can ride in a fast car and every brush stroke of a Degas is just as visible to the novice as to an expert. And so, these fields, while having their ridiculous snobs, are not absolutely inundated with poseurs. Oenophilia and audiophilia? No such luck. They're both highly susceptible to this kind of thing. But audiophilia gets a double whammy because while all wine essentially costs about the same to produce, and generally commands its high price only after it has both received many accolades and has become scarce, audio gear comes out of the gate with high price and prestige immediately on display.

And therein lies the rub - the poseur's money is just as green, yada. The whole industry is floating on the cash of poseurs. Are there true audiophiles? Sure. I mean, probably, right? But are most of them ridiculous poseurs funneling cash into a prestige machine? Definitely. Audiophiles may have highly tuned perception of sound, but like someone who works in a barn, they have completely lost their ability to smell manure. Or as a friend of mine used to say whenever we drove by a cattle operation, "I smell money!" The audiophile industry can't afford to really try to convert people because they'll just as surely run off their lucrative snobs.