All pyramid schemes eventually collapse, and most investors lose their money. Hallmarks of a pyramid scheme include:

No genuine product or service is sold; Crypto purchased on RH likely isn't backed and cannot be withdrawn.

Promise of high returns in a short period of time;

Easy money or passive income;

No demonstrated revenue from retail sales;

Buy-in required;

Complex commission structure; and

Emphasis on recruiting.

From the SEC's page on pyramid schemes. I've bolded the lines that apply to this "promotion" and added italicized notes.