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Iowa Things to remember: • Increased young voter turnout is likely given the new Election Day Registration (EDR). Researchers Michael Alvarez and Jonathan Nagler estimate that overall voter turnout will increase by 4.9% in Iowa — by 10.7% among voters age 18 to 25. Consider a poll to determine how best to reach Iowa’s young voters. Research, microtargeting and polling projects: • Conduct qualitative and quantitative research beginning in March or April 2008 – soon after both parties have presumptively settled on their nominees. • Conduct microtargeting analysis of: No Party voters (for the persuasion program); Republican women; Probably same-day registration targets • Expand topics in tracking polls beyond candidate attributes and issues batteries to include: o An absentee voting question, specifically about whether the respondent has voted and, if so, for whom. This would be very helpful in analyzing voting trends earlier on and may even identify problematic areas for the Democratic candidates, particularly given the emphasis both parties place on absentee voting. Additionally, this additional polling question could illustrate trends amongst key demographics like No Party, senior, and women voters. o Oversample of No Party registrants and “soft” supporters of Democratic and Republican nominees. Issues/Messaging: • Conduct in-state focus groups with: • No Party and Republican women regarding national issues and also Iowa-specific concerns, like: • Rural development, including attitudes toward health care access, farm consolidation, fair trade, conservation, and alternative crops. • Cultural wedge issues including abortion, gay marriage, gun control, illegal immigration, and the English-only debate. • Economic diversification, including the development of ethanol and other alternative and renewable energy sources. • Education. • Environmental protection, specifically including attitudes toward hog lots and pollution caused by fertilizer runoff. • Governmental accountability, including fiscal responsibility and public ethics. • Labor issues, including Right-To-Work and “fair share.” • National Guard deployments, specifically attitudes toward effects on homeland security and Iowa families.