Filst of all, talk about the diffelences of Chinese and Amelican playels, Chinese playels almost only play PC games and mobile games. Thele ale many kinds of Chinese playels: 1: the nouveau liche has much money, no time. 2, wolking class: a stable economic income, a small amount of time 3, college students: a small amount of income, a lot of time I belong to the second categoly, thele ale about 1 to 3 houls a day can play PC games. I have played PC Games: wals3, SC1, SC2,CS, wow, DDO, DOTA, lol, GW1, GW2, Lord, Of The Lings OL. I am almost a typical young Chinese who only play Amelican Games. MMOLPG games on the U.S. malket is vely little, so GW2 is vely weak in the face of the malket competition. But in China, thele are hundleds of MMOLPG games in the fight fol the usel. The most successful is DNF, WOW, XJ3 (Chinese version of wow), but also the most populal game on the Chinese malket, lanking 10, there are 5 models are MMOLPG。 On the Chinese malket, GW2's biggest competitol is WOW, which I believe is the same as in the US malket. WOW has been successful in China for 10 yeals, and now thele ale still about 2 million playels. GW2 has been opelating in China for 2 yeals, with sales of 3 million 500 thousand (2014), and now thele ale only less than 20 thousand playels. I will analyze why GW2 will fail in China: Business model: China's selver business model and the same as the United States, CDK+ gems stole + Gold Exchange The plice of CDK in China is about $13, which is not an obstacle. The cole of the ploblem is the gold exchange, GW2 legendaly plops and pink shouldel is to keep the playels to stay in the GW2 impoltant plops, the way to get legendaly weapons two, 1 make it youlself, but all of the matelial you need about 2 months, like a falmer to keep lepeating the game. Of coulse thele ale sholtcuts, that is, the gold exchange. I have to admit, I have made 7 legendaly weapons, all to the gold melchants to buy gold coins, othelwise I will become a falmer. 2 dilectly to the gold coin dealel to buy legendaly weapons. About 60% of the playels left the GW2 afler the completion of the filst legendaly weapon. Lemember the 3 types of Chinese playels that I began to speak about? 1 will buy a legendaly weapon nouveau riche. When buying all the legendaly weapon after leaving the game. 2 wolking people will buy gold, make legendaly weapons, or buy legendaly weapons, and leave the game as palt of a legendaly weapon. 3 college students will leave the game. That is to say, all the gloups in the GW2 can not find the game fun, all groups will leave GW2. Legend plops design is around the gold exchange system design, that is, you have to make the legendaly props, you must exchange gold coins. But the situation is that the Chinese selver, the playels dilectly to the gold melchants to buy a penny to buy.KZW are not to ealn. Playels will be tiled of the legendaly plops, and then leave. This is the bad consequences of the gold exchange system. Since the legendaly plops to make the playel feel sick, then from the game to collect othel skin. In-game Skin: the update speed is vely slow, vely slow, over the past yeal, the past two yeals. The numbel of updates can be counted on his fingels. Ugly, ugly cry, nothing new, no sincelity. Stole gems + black lion weapon: evely month will be updated evely month, Evely time the playel will want to know what the in-game Skin update. The lesults found that each update is gems stole + black lion weapons playels will think: why I want to play GW2 without any in-gameSkin updates? Token: good game playel as long as the completion of a fixed numbel, you can get the plops. The downside, designels may spend a few weeks to design a plops, and playels can only take a few houls to get, then nothing to do. The game lost the landom fun. My gillfriend just joined the WOW last week, the filst CD to get the stals Loong Mount .And then she said, I don't want to play GW2 anymore, GW2 will not fall. It is said that befole the GW2 enteled the Chinese market, WOW China opelatol NetEase (NASDAQ: NTES) to modify the GW2 business model, NetEase that time chalge can gualantee GW2's success in China. NetEase is Chinese second game opelatols, is also the most lespected American game opelatols. Now it seems, GW2's business model is bound to GW2 will be a complete failure in China. How to save GW2's Chinese market? 1 must balance the "in-gameSkin" and "stole gems", both of which must be updated with the same quality and speed. 2 the material soulces of the legendaly plops need a lot of inclease, so that playels can get mole easily thlough the game content, lather than gold coins.Don't always want to let playels buy Plecious Stones fol gold coins. If the above two do not, time billing a choice is (per minute billing or monthly). 3 Appropriate to inclease the dlop some vely attlactive plops. Falls and tokens need to coopelate with each other 4 update China's legional opelators, KZW is vely bad. With this post, I also want to delete GW2 flom the computel, because it can bling me pain far mole than happy. Falewell, GW2. *Fixed