So I like all 3 of the movies, but maybe the way I experienced Paradox increased my experience. I was watching the super bowl and all of a sudden https://www.youtube.com/watch?v=AbBSlhEtFcY shows out of nowhere announcing the movie and that it will be shown FOR FREE after the game. I almost crapped my pants.

I don't think people really realize the amount of work that was put into the marketing campaign and all the easter eggs that ties Bad Robot productions together. The cast didn't even know the name of the movie they were filming, thats how cryptic they wanted to keep it. Its a crazy rabbit hole to go down. https://www.youtube.com/watch?v=AbBSlhEtFcY Is a nice little video about the whole universe.