Side hustles for niche communities can get more money per commission. They’re probably chasing the dollars because they can upcharge a captive audience without cheaper options. Same thing that makes people who don’t care about feet sell feet pics.

But this coworker needs to learn to separate their personal and side hustle social media because of course the vanilla population is going to jump to the wrong conclusions regarding kids. (The community she’s selling to in fact has nothing to do with actual children- it’s more of a personal wish fulfillment fantasy, but most people don’t know that.). First rule when working with disparaged communities is to make a separate business account.

Also, a quick google shows they are working in a saturated market and might want to branch out a bit to keep customers.